THE FIRST MODERN TECH CONCEPT STORE OPENS IN CITIMALL BATURAJA
Officially opened in mid-December 2016, Citimall Baturaja has hosted an integrated tech retail incubator that sells gadgets, mobile phones and other IT-related needs.
The concept store, named The Box, is part of NWP Retail’s creative leasing concept that aims to accommodate local business owners by offering retail experience in a modern shopping center.
The Box integrates IT-related retailers in one space and opens opportunities for tech brands to advertise and conduct brand activations.
Similar concept stores are set to open in the upcoming months at Citimall Lahat, Citimall Prabumulih, Citimall Ketapang, Citimall Sampit, Citimall Kuala Kapuas and Citimall Cianjur.